Yu’s Almonds

As the founder Mr. Yu was practicing his entrepreneurial dream, he was at a loss due to the setbacks in reality. One day a white Java sparrow flew down out of the blue and stopped at the dessert, as if reminding Mr. Yu to stick to his dream of a happy dessert. From then on, miraculously, the dessert business started thriving. This brand story is vividly illustrated by hand-painting, and the brand name "Yu Ji Almonds" is written in Chinese calligraphic fonts to convey the deep impression of time-honored brands. Almonds and the white Java sparrow are both white, and the red beak adds a portion of visual joy. Postures of the bird range from flying, staying, holding almonds... to the combination of bamboo stalls and vintage tableware with hawkers. All the details are choreographed to build a nostalgic look, in hope to evoke gourmets’ affection toward almonds once set in resonance with the brand story.