財團法人中華民國對外貿易發展協會委託風泉規劃設計110年的形象廣宣計畫，透過視覺傳達強化臺灣精品品牌形象與認知，期以貼近在地消費者之溝通方式，讓消費者對臺灣精品產生好奇，設計靈感依據「研發」、「設計」、「品質」、「行銷」專業項目，以率性直覺的四個詞彙佐減法設計及年輕配色，形塑2021台灣精品的個性，傳遞台灣精品的價值信念，期激發國人在國家品牌、品質與品味上之全民認同感，激勵國人勇於追求夢想，活出精采的每一天。
The Taiwan External Trade Development Council, TAITRA, commissions Fontana to design a series of 2021 publicity campaign images with the expectation that the design of visual communication will draw consumers’ curiosity closer to brand recognition of Taiwan Excellence.
The concept inspiration is based on Taiwan Excellence’s four features of "R&D", "Design", "Quality" and "Marketing". Subtractive design and novel color schemes are used to shape the personality and the value propositions of Taiwan Excellence in 2021, in order to build consensus and sense of National identity, quality and taste among people, and to inspire them to pursue their dreams and live a splendid life every day.
中華民國對外貿易發展協會
2021
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