Wayfinding

學美.美學 國立竹東高級中學

National CTSH:Aesthetic Orientation System Design

緣起於「學美.美學—校園美感設計實踐計畫」的契機,風泉設計察訪竹東高中校園,釐清座落於山坡缺乏系統化的方向指引,各式自製的標牌因年代、材質、尺寸和顏色不ㄧ而造成訪客迷路的原因。於是重整規劃動線、尋找標示適切的地理位置,以減法設計打造一套貫穿全校的友善指標系統;同時萃取學校獨有的藝術精神,以純粹線條、簡約造型、自然光影色調等元素,形塑指標設計的美感秩序。
地圖繪製從2D平面視覺傳達提升至三維空間思考,佐以立體校舍搭配簡易編碼,讓訪客快速理解校園山坡地勢並順利找到目的地。指標材質呼應環保耐久的永續概念,標示化身為簡潔藝術融入環境,開啟師生與校園的詩性對話,延續屬於竹東高中的那份美學DNA與溫度。

This orientation system for National ChuTung Senior High serves a goal to bring aesthetics into educational sites via implementation of design thinking.
Fontana Design seized this “Design Movement on Campus” opportunity, a project given by the Taiwnanese government and set out on a mission to problem-solve the school’s pain point.
A hillside campus without proper orientation guidelines has caused visitors wayfinding troubles for years, therefore the design team plans a new guidance system, defines best locations for all types of signs, and applies principles of subtractive design to create a friendly wayfinding and signage system that communicates fully about the environment.
The key design solution leads to a 2D graphic map enriched by a 3-dimensional-spatial thinking and accordingly responses to visitors’ needs to quickly understand the hillside terrain of campus. Materials of both outdoor and indoor signages echo the sustainable concept of environmental protection. Moreover, by extracting the unique artistic essence found in the school—elements like pure brushstrokes, simple forms, and natural hues of light and shadow, an aesthetic touch was able to be integrated in this wayfinding design. Blending with the environment as one, this new orientation system assists in the matter of wayfinding on campus now and promotes the aesthetic DNA exclusive to the National CTSH to continue.

Client

國立竹東高級中學

Year

2019

Services

指標 Wayfinding