麗寶賽車主題旅店

LIHPAO RESORT FULLON HOTEL T11, T12

T11、T12 Hotel是全台最大的渡假園區品牌-麗寶樂園所斥資6億多全新落成的賽車主題。命名是根據國際賽車場G2賽道之「第11及第12個過彎處」,風泉將此巧思加入設計元素,LOGO右側以賽車場內的「路沿石」作為設計靈感,表現比賽中的速度感;事務用品設計以水泥灰為基底加上齒輪或車道線稿,將賽車輕量化的簡約風格在此呈現;而飯店內指標設計採用工業與運動結合的風格,大量的齒輪狀意象,描繪賽車機械、勇往直行啟動生命的意涵。

T11 and T12 Hotels are the brand-new racing theme of Lihpao Land, the largest resort brand in Taiwan, with a total investment of more than NT$ 600 million. The naming is based on the "11th and 12th turns'' of the International G2 circuit. Responding to this ingenuity, Fontana Design adds to the right side of the LOGO the circuit "curbstone" to transmit the inspiring speed; the CI applications are designed with cement gray as the base accompanied by line drafts of gear wheels or lanes, representing the simple style of racing cars via lightweight making; and the wayfinding system in the hotel adopts the combination of industrial style and racing sports, with a large number of gear-like images, displaying the meaning of the racing mechanism, rolling straightforward to turn on life.

Client

麗寶賽車主題旅店

Year

2017

Services

品牌 Branding、飯店 Hotels、指標 Wayfinding