酒標是包裝設計的一種，重於營造產品的美感經驗。標誌以形塑品牌英文 “Yi Jia” 成一款「懿」字中式印章的概念，標封視覺、觸覺與味覺體驗的美好，藉此傳遞品牌精神與產品的特色，以穩固市場定位並建立與消費者間的橋樑。
Beer labels are classified as packaging design, which focuses on creating the aesthetic experience of the product. The logo uses the english name "Yi Jia" to form a Chinese-style seal resembling the word "懿" that encapsulates the beauty of visual, tactile and taste experiences all in one brand label, in order to convey the brand spirit and product characteristics, to stabilize the market positioning, as well as to establish a bridge between consumers and the brand.
Label design of Honeysuckle beer is based on foggy black, the elegant calligraphy font is presented in gold, and the white and silver thin lines outline the honeysuckle blossoms. Label for Matsu sorghum beer uses pure white as the background plus ink-colored calligraphy. This simple color schema and bold calligraphy of black and white incarnate the high quality of bottled beer. As the ultimate goal, packaging design is implemented to enhance product positioning and brand value.
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