Fontana Design carefully observes the local environment and highlights the shape of “bamboo lake” from a bird's-eye view as the core of this tailor-made brand image design, from which signages, such as room numbers and employee name plates, are developed.
Inspired by the bird of Hsinchu City, the magpie, with a culturally-embedded meaning of happiness on eyebrows, this visual design project artistically integrates distinct local features and concept of humanistic style to create a unique brand image. Pencil sketches depicting postures of the city bird implies that guests can continue to spread wings and fly to the next journey after a good rest at Landis Inn ChuHu.
A humoristic typography is created by the concept of "Hsinchu wind" for the wayfinding system design. The gentlemen’s tie and lady’s skirt of restroom signages are gently fluttered by the wind. These fanciful and interesting images not only give the space a refreshing bright look, but also lead guests to discover the hotel’s kind intentions.
品牌 Branding 、飯店 Hotels 、指標 Wayfinding
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