Beer labels are classified as packaging design, which focuses on creating the aesthetic experience of the product. The logo uses the english name "Yi Jia" to form a Chinese-style seal resembling the word "懿" that encapsulates the beauty of visual, tactile and taste experiences all in one brand label, in order to convey the brand spirit and product characteristics, to stabilize the market positioning, as well as to establish a bridge between consumers and the brand.

Label design of Honeysuckle beer is based on foggy black, the elegant calligraphy font is presented in gold, and the white and silver thin lines outline the honeysuckle blossoms. Label for Matsu sorghum beer uses pure white as the background plus ink-colored calligraphy. This simple color schema and bold calligraphy of black and white incarnate the high quality of bottled beer. As the ultimate goal, packaging design is implemented to enhance product positioning and brand value.