2018年臺中世界花卉博覽會

Taichung World Flora Exposition

2018臺中世界花卉博覽會向世界傳遞臺中人文薈萃之代表建設外,亦匯集在綠農、經濟、交通及觀光之耕耘與成果展現。

風泉接受委任執行花博各區各波段系列活動視覺形象統合任務,運用既有臺中世界花卉博覽會主題「花現 GNP : Green, Nature and People」之核心識別系統為依據,在波段主視覺部分先以「讓花卉動起來」的概念添加既有平面視覺的晃動感與轉動感,後再規劃整體延伸之應用及規範,發展視覺應用系統與文宣品,供臺中花博於不同階段進行活動運用,佐以配套之整合行銷,完美形塑博覽會提倡的共享、共生、共好精神與形象。

The 2018 Taichung World Flora Expo conveys to the world the representative construction of Taichung’s culture and humanities, and also brings together the cultivation and achievements of green farming, economy, transportation and tourism.

The 2018 Taichung World Flora Expo Fontana is appointed to execute the unifying task in visual image of series and activities of the Flora Expo by taking the visual identification system concept of the existing Expo theme "GNP: Green, Nature and People" as the basis, and starts as first in the key visual part with the concept of "make the flowers move" by adding a sense of sway and rotation to the existing visual identity, then plans the overall extension of applications, develops visual application systems and promotional products for different stages and activities of the Expo. Together with integrated marketing support, this VI image unifying task perfectly shapes the spirit and image of sharing, symbiosis, and mutual benefit advocated by the Expo.

Client

臺中市政府

Year

2018

Services

視覺 Visual