中國信託金融園區

CTBC Financial Park

在豎立三棟碩大辦公樓的金融園區內隱含著一座精緻微型商場,表露出企業體貼的心意。系統化的指標建立流暢的指引,是提升顧客在商場完美體驗的重要工具,使顧客能明確了解所在位置和目的地。商場、停車場、辦公大樓與園區聯外交通的引導標示外型、材質、色彩、字體等細節融入品牌識別形象,將整體設計與園區空間的定位完美契合,環境中能感受企業品牌的精神,以呼應其美好的初衷。

Within a financial park where three huge office buildings are erected, the existence of an exquisite micro-shopping mall shows wholehearted intentions subtly from the corporate. We believe that a thoughtful wayfinding system guarantees smooth guidance as an important tool for improving customers' experience inside the mall, finding directions to parkings underneath the correct office building and external connections to the Metro or Highway, and so that customers can clearly understand their location and destination.
The image of brand identity is integrated into the appearance, material, color, fonts and details for all types of signs. The overall design perfectly transmits the brand spirit in the environment, echoing the corporate’s beautiful and warm wish to everyone.

Client

中國信託

Year

2014

Services

指標 Wayfinding